Avery Dennison and Xtreme RFID Collaborate to Create New Durable RFID Tag
Xtreme Metal Tag designed for mounting on metal substrates in challenging environments
FLOWERY BRANCH, Ga, January 18, 2012 – Avery Dennison RFID, a business of Avery Dennison (NYSE: AVY), and Xtreme RFID, a Cascade Engineering company, have collaborated to create the highly-durable, RFID-based Xtreme Metal Tag. To create the tag, Avery Dennison RFID’s AD-843 is encased in plastic via a custom injection molding process developed by Xtreme RFID. The finished Xtreme Metal Tag is 5.75L x 2.4W x 0.31H inches.
Mike Lewis, Xtreme RFID Business Unit Manager says, “The AD-843 was clearly the best choice for the Xtreme Metal Tag. It meets or exceeds each one of our requirements including a minimum 6-foot read range on metal substrates. Since metal can impede radio waves, we were additionally pleased with the AD-843 performance. And, the AD-843’s ample surface area and robust chip-to-antenna connection provide superior durability during our proprietary converting process.”
George Dyche, Avery Dennison RFID Product Manager comments, “We felt confident the AD-843 could deliver on Xtreme RFID’s high performance criteria. Mike Lewis’ team put the tag through some pretty intense testing in both laboratory and real-world conditions and the AD-843 passed with flying colors.”
The Xtreme Metal Tag can be used in a variety of applications such as solid waste & recycling, material handling and asset tracking. One notable application is steel dumpster tagging. RFID readers onboard the collection trucks identify the tagged dumpster via its Xtreme Metal Tag’s pre-encoded identification number. The reader notes the date and time of pickup, and if the load is weighed, the weight of the trash collected, and then associates it with that specific dumpster in the company’s backend database for analysis.
Visibility to this data allows the company to both save money by optimizing its resources and increase revenue by refining its billing processes.
More product details can be found at www.xtremerfid.com.
Xtreme RFID makes use of the considerable experience and core competencies of Cascade Engineering, its parent company, in product design and engineering; material science, and technology development, as well as partnerships with companies like Avery Dennison, to bring a full system approach to the RFID market with tags, hardware and software.
Avery Dennison RFID is a recognized market leader in the design and manufacture of RFID tags, labels and inlays with extensive expertise in developing and supporting RF technology and related applications.
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About Avery Dennison
Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500® company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.
About Avery Dennison RFID
Avery Dennison RFID is a recognized market leader in the design and manufacture of RFID tags, labels and inlays with extensive expertise in developing and supporting RF technology and related applications. Avery Dennison RFID features high-quality, innovative, passive UHF, HF and NFC products that help enable demonstrable improvements in supply chain and inventory management, item-level retail and apparel tracking, product pedigree and authentication, and marketing impact. Avery Dennison RFID collaborates with best-in-class chip and reader manufacturers, label and tag converters and systems integrators around the world. Find out more at www.rfid.averydennison.com.
About Cascade Engineering
Xtreme RFID is a division of Cascade Engineering. Cascade Engineering is a manufacturer and marketer supporting multiple brands. We manufacture for and market to a variety of industries such as automotive, commercial truck & bus, solid waste & recycling, furniture, material handling and renewable energy. Our broad portfolio of offerings includes manufacturing products for OEMs, marketing branded products, and providing consulting services. The common thread weaving our businesses together is an expertise in large part injection molding.
Our world class engineering, technology and manufacturing allows us to provide leading-edge products and services, while maintaining a strong commitment to lean manufacturing and environmental stewardship. We employ a sustainable business model based on diversification, innovation and sustainable development. We are committed to bringing sustainable products to market that contribute to the triple bottom line. The Cascade Engineering Family of Companies employs approximately 1,200 people – approximately 500 in the Michigan area.
Xtreme RFID: Mike Lewis, 616.975.4896, firstname.lastname@example.org
Avery Dennison RFID: Michelle Cook, 440-534-4908, email@example.com